Who we are

Anna-Lisa Chacón

Founder + Director of Operations, Community & Financial Strategy

Builder. Optimizer. Industry Rooter.

Anna-Lisa Chacón—AL to most—is a systems thinker with a community-first ethos. With over a decade in hospitality leadership, she specializes in building operational structures that support sustainable growth, strong teams, and exceptional guest experiences.

Her work is rooted in the belief that successful hospitality starts from within. AL partners with owners and operators to streamline workflows, enhance communication, and foster cultures that attract top talent and drive consistent excellence.

But she’s not just about vibes—she’s about viability. AL is skilled at transforming operational chaos into streamlined systems that improve margins, reduce losses, and establish clear KPIs. She brings a strategic, numbers-forward lens to every project, helping businesses make smarter investments and stay profitable without losing their soul.

Whether launching a new concept or recalibrating a legacy space, she brings structure to chaos and heart to strategy. Her mission is simple: help hospitality businesses run better, feel better, and last longer—by centering the people who power them and backing it all with smart business sense.


Chevonne Ball

Co-Founder + Director of Strategic Wine, Marketing & Service Initiatives

Strategist. Storyteller. Hospitality Architect.

Chevonne Ball is a powerhouse of modern hospitality—an award-winning wine and service expert with a career spanning two decades, multiple continents, and every corner of the industry.

She’s worked the floor, built the teams, rewritten the systems, and led sales and marketing for James Beard Award–winning restaurants across the Pacific Northwest. Her time living and working in France, paired with her deep knowledge of wine, culture, and guest experience, brings a rare, global perspective to every project she touches.

Chevonne doesn’t just understand hospitality—she embodies it. Whether she’s reengineering a wine list, designing a brand launch, planning an event, or creating a marketing campaign that converts, she does it with clarity, confidence, and care.

Known for her strategic mind and creative grit, Chevonne helps businesses turn vision into structure, chaos into flow, and service into something unforgettable.

If it needs heart, hustle, and high standards—Chevonne’s your person.